Indiana University Kelley School of Business | From Idea to Marketplace Webinar
March 11, 2015, noon to 1 p.m., online
Mark Long’s webinar in March of 2014 was so popular that we’ve invited him back for another presentation. Don’t miss “From Idea to Marketplace,” in which he will cover the basics of getting a product/concept to market, including:
- evaluating your idea
- protecting it
- knowing your market
- understanding approaches to the market
- pricing
Each step in “getting there” will be discussed, and various tips for understanding phases of product development will be provided. Nothing “sells itself” – it’s the process of getting there that’s difficult – so sign up and learn the “how it’s done” in this webinar!
Mark is Senior Lecturer of Management at the Kelley School and President of Long Performance Advisors, a consulting firm with expertise in the fields of economic development, business incubation including incubator design/operations/management, small business management, entrepreneurism and technology transfer. He is a two-time recipient of the Indiana University Trustees Teaching Award and also received the 2014 President’s Award for Lifetime Achievement from the the National Business Incubation Association.
Information to access this webinar will be shared with registrants approximately one day in advance.
Register here.
