2025 Best Undergraduate Business Professors: Shiran Froymovich, Binghamton University School of Management

Shiran Froymovich

Shiran Froymovich
Binghamton University School of Management 

“Professor Froymovich is a one of a kind teacher who makes a real difference in students’ lives. Binghamton is known for its accounting program. To be honest it is prestigious, intimidating, and harder as you get through the courses. Walking into a 300 level accounting class, students feel worried. What am I getting myself into? But very quickly, Dr. Froymovich puts you at ease. Everything is made clear, assignments are manageable, and you walk away learning so much more than Cost Accounting. What students love most about Dr. Froymovich is her relatability. She truly cares about us, our understanding, even how stressed we are. Taking her class allows us to connect to the real world in a tangible way. We know that what we’re learning will be used in the work force and for that we are grateful to Dr. Froymovich. Her impact goes beyond grades or one semester and it’s why I believe she deserves this recognition.” – Ashley Upeslacis

Shiran Froymovich, 39, is Assistant Professor of Accounting at Binghamton University School of Management. 

From her first college class, Froymovich was captivated by the power of accounting  to tell the story of how a business influences decisions that shape economies and  societies. That early curiosity evolved into a career dedicated to making complex financial  concepts accessible and meaningful for students while advancing research that addresses  some of today’s most pressing challenges. 

An award-winning educator and researcher, Froymovich has earned exceptional teaching  evaluations (4.9/5) and received the Patty Bloomer SOM Faculty Grant for her innovative use of artificial intelligence in accounting education.  

Her research explores how accounting information interacts with macroeconomic forces  and sustainability practices. She has published in the Journal of Accounting Research and  has additional work under review at other leading accounting journals, including  Contemporary Accounting Research, Journal of Accounting and Economics, and Review of  Accounting Studies. Her research explores topics including the impact of competition on  ESG rating quality, the influence of ESG ratings on corporate behavior, the effects of tariffs  on U.S. firms, and the macro-level predictive power of deferred tax asset valuation  allowance. 

Froymovich is also deeply committed to student success, known for her ability to simplify  complex concepts and foster an inclusive, engaging classroom environment. She regularly  presents at leading conferences worldwide and serves on academic committees that  advance diversity and innovation in business education. 

BACKGROUND 

At current institution since what year? 2022
Education: Duke University, PhD, Business Administration (Accounting); Ben-Gurion University of the Negev, Master of Arts (MA) in Economics;  Open University of Israel, Bachelor of Arts (BA) in Economics & Management  

TELL US ABOUT LIFE AS A BUSINESS SCHOOL PROFESSOR 

I knew I wanted to be a business school professor when … I discovered how transformative great teaching can be. As a college student, I was  fascinated by how accounting connects business decisions to real-world outcomes. That  curiosity evolved into a passion for research and a commitment to helping students see the  bigger picture behind the numbers. 

What are you currently researching and what is the most significant discovery you’ve  made from it? My research explores how accounting information interacts with macroeconomic forces  and sustainability practices. I am particularly interested in how firm-level financial  disclosures can reveal broader economic patterns. One of my most significant findings is  that deferred tax asset valuation allowance, often overlooked in traditional analyses, can  serve as a leading indicator of GDP growth.  

This insight suggests that accounting data, typically viewed as backward-looking, can  actually offer forward-looking signals about macroeconomic trends. It bridges the gap  between micro-level reporting and macro-level policy, showing how granular financial decisions aggregate into meaningful economic information. This kind of research excites  me because it highlights the untapped potential of accounting information to inform not  only corporate strategy but also public policy and economic forecasting. 

If I weren’t a business school professor, I’d be … A fashion entrepreneur. Ever since I was young, I have been captivated by the creativity, storytelling, and cultural influence of fashion. I see it as more than style – it is a reflection of  identity, innovation, and global trends. I would love to build a brand that merges aesthetic  vision with data-driven strategy, perhaps focusing on sustainability or consumer  psychology. Just as in accounting, fashion tells a story through choices, patterns and  purpose. I would find deep fulfillment in shaping that narrative. 

What do you think makes you stand out as a professor? I prioritize empathy and inclusivity, creating a classroom where every student feels  supported and challenged. I strive to make complex concepts not only accessible but  meaningful, connecting rigorous technical content to real-world decisions. My goal is for  students to walk away not just understanding accounting, but appreciating its strategic  relevance and its power to shape business outcomes. 

One word that describes my first time teaching: Exciting. I stepped into the classroom with anticipation and left with a sense of purpose.  That first class affirmed my passion for teaching and showed me how powerful education  can be in shaping not just knowledge, but confidence and curiosity. 

Here’s what I wish someone would’ve told me about being a business school  professor Teaching is as much about empowering students as it is about sharing knowledge. Students remember how you made them feel capable of tackling challenges. Building trust,  enthusiasm and a sense of empowerment is just as important as explaining the technical  details. 

Professor I most admire and why: I deeply admire Shelley Dionne, dean of the School of Management at Binghamton  University. Her leadership blends intellectual rigor with genuine care for students and  faculty. She fosters collaboration, champions innovation and builds a community  grounded in trust and inclusivity. Watching her lead with both vision and empathy has  shaped my perspective on academic excellence. 

TEACHING BUSINESS SCHOOL STUDENTS 

What do you enjoy most about teaching business students? Their curiosity and ambition. Business students want to understand how theory translates  into practice, and I love showing them how accounting insights drive strategic decisions.  Watching them connect classroom concepts to real-world challenges is incredibly  rewarding.

What is most challenging? Keeping students engaged in technical material during early morning classes. I tackle this  by using interactive exercises and real-world examples that make the content come alive. 

In one word, describe your favorite type of student: Curious. Curiosity drives engagement, deepens understanding and sparks the kind of  questions that lead to meaningful learning. When students are curious, the classroom  becomes a space for exploration and discovery for them and for me. 

In one word, describe your least favorite type of student: Unengaged. When students disengage, they miss out on the opportunity to grow, challenge  themselves and contribute to the learning environment. I strive to reignite that spark by  connecting the material to their interests and showing them the real-world impact of what  they are learning. 

When it comes to grading, I think students would describe me as … Fair and transparent. I set clear expectations from the start and provide detailed feedback  to help students learn and grow. My goal is to ensure that grading reflects both effort and  understanding, while fostering a sense of trust and accountability in the classroom. 

LIFE OUTSIDE THE CLASSROOM 

What are your hobbies? Traveling and exploring new cultures, hiking scenic trails and discovering unique cuisines. I  also enjoy photography and reading books that blend economics, psychology, and  storytelling anything that sparks curiosity and creativity. For an adrenaline rush, I love  skydiving, paragliding, and bungee jumping, which challenge me to push boundaries and  embrace adventure. 

How will you spend your summer? Presenting research at conferences, working on research projects, and spending time  outdoors with my family, preferably near the ocean. 

Favorite place(s) to vacation: Hawaii for its breathtaking landscapes and sense of tranquility, and Thailand for its vibrant  culture, rich history and incredible food. 

Favorite book(s): “Thinking, Fast and Slow” by Daniel Kahneman – This book offers profound insights into  how people make decisions, blending psychology and economics in a way that is deeply 

relevant to accounting and business strategy. It is a reminder that data and judgment must  go hand in hand. 

Favorite movie/show and why: “The Big Short” because it brilliantly combines storytelling with financial insight, showing  how complex systems can unravel when incentives misalign. It is both entertaining and  intellectually stimulating. 

“Friends” is my comfort show because it reminds me of the power of humor, friendship and  finding joy in everyday moments. It is a great balance to the intensity of academic life and a  reminder that connection matters just as much as content. 

Favorite type of music or artist(s) and why:  Billy Joel for his timeless storytelling and versatility. His music reminds me that creativity  and structure can coexist beautifully. I also love Hatikva 6, an Israeli band whose lyrics  blend social commentary with optimism and cultural pride. Their music brings together  reggae, pop and Middle Eastern influences in a way that is both energizing and meaningful. 

THOUGHTS AND REFLECTIONS 

If I had my way, the business school of the future would have much more of this: Immersive, technology-driven learning environments that prepare students not just to  understand business, but to shape it. I envision classrooms where students engage with AI powered tools, advanced data analytics platforms, and interactive simulations that mirror  the complexity of real-world decision-making.  

These experiences foster more than technical proficiency; they cultivate adaptability,  strategic thinking, and collaborative problem-solving. In a world where business challenges  are increasingly interdisciplinary and fast-moving, our students need to learn how to  navigate ambiguity, leverage emerging technologies, and work across boundaries. The  future of business education lies in bridging theory with practice, and innovation with  impact. 

In my opinion, companies and organizations today need to do a better job at .. Investing in continuous learning and adaptability. The pace of technological and economic  change means that organizations cannot rely on static skill sets or outdated processes.  Companies should create cultures that embrace innovation, encourage upskilling, and  empower employees to experiment and learn. This not only drives resilience but also  positions businesses to lead in an era of constant transformation.

I’m grateful for  … My family, especially my husband and children, my friends, my students and the  opportunity to contribute to knowledge through research and teaching that shapes both  business and society. I am especially thankful for the moments of connection and curiosity  in the classroom, where learning becomes a shared journey and ideas come to life. I am  deeply grateful for my father’s unwavering support throughout my life. His belief in me  continues to guide and inspire me, even after his passing in December 2024.

DON’T MISS THE ENTIRE ROSTER OF 2025’s 50 BEST UNDERGRADUATE BUSINESS SCHOOL PROFESSORS.

 

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