The Eli Broad College of Business at Michigan State University ranked No. 40 this year, falling just one spot behind last year’s 39th place. Broad had a less selective admissions process this year with an acceptance rate of 64.20%, admitting about 18% more applicants than last year. The average SAT score stayed relatively the same at 1225.
The Broad College continues to offer a quality undergraduate business education that includes the latest skill sets, strong leadership programming, and end-to-end capstone experiences.
BROAD’s “T-SHAPED” CURRICULUM
The Broad curriculum heavily emphasizes a comprehensive understanding of different disciplines with deep knowledge and skills in one or more disciplines, hence the “T-shaped” concept. Broad students have access to seven different majors including Accounting, Finance, Hospitality Business, Human Resource Management, Management, Marketing, and Supply Chain Management.
“Over the past decade, employers worldwide have emphasized the need for today’s young professionals to possess more than a deep disciplinary knowledge of a single subject or skill. Rather, they want employees with the ability to collaborate and operate across the multiple disciplines of their organizations, with depth of developed skills in more than one area,” Rachel Lee Cherry, Communications Editor at the Broad College of Business, told us. “With Broad’s T-shaped curriculum, students learn to use and apply information in new contexts, not just memorize facts and repeat them for a test.”
Broad’s required core curriculum is quite comprehensive with courses in writing, mathematics, integrative studies, basic disciplines and functional fields in business, and electives. To keep its curriculum up to date, the B-school recently updated the core curriculum to increase the focus on analytics, systems, and statistics.
All students who apply to Broad are now required to take a new course, “Algorithmic Thinking and Programming,” which focuses primarily on Python programming. Additionally, students are required to take a statistics course that teaches basic fundamental statistical techniques and two modified courses on analytics.
These updates help keep the Broad curriculum up to date and ensure that its students are being trained in the latest, in-demand skills — a good sign that the B-school is continuously looking for ways to offer an innovative, forward-thinking education.
Broad has a number of programs dedicated to leadership development. One of the cornerstone programs is the Residential Business Community (RBC). RBC provides a combined living and learning experience to promote, enhance, and support students’ academic, personal, and professional growth as business leaders.
The program is designed around three parts: living in a residential community, learning in the classroom, and leadership outside of the classroom. RBC first-year students live in the same residence hall, attend leadership retreats together, have priority enrollment in the prerequisite Broad courses, and attend workshops focusing on professional development and career development. In their second year, RBC students engage with Broad’s corporate mentor partners to begin networking, hone communication and presentation skills, research a real-world business case study, and strengthen relationships with one another and the Broad faculty.
In many ways, the program acts as a mini college within the B-school, creating a small school-like environment by bringing together students in the same classes, residence halls, and extracurricular activities. This is a key differentiating factor for Broad given that the B-school is part of a public, state university with upwards of 50,000 undergraduate students. Small, tight-knit learning communities are often the selling points of pricey private universities, but the very fact that Broad, as a public school, can offer a small learning community at a fraction of the price is definitely a big selling point.
THOROUGH CAPSTONE EXPERIENCES
The capstone courses at Broad are the signature learning experience. Regardless of what major they chose, an overwhelming amount of alumni we surveyed spoke highly about the thoroughness of their capstone experience.
“Seems relatively rare for undergraduates to have a true capstone project that culminates their entire curriculum of studies that is required for graduation and degree certification,” one 2018 alumni told us. “Ours required, research of a complicated case study, team collaboration, analytical reasoning, business case writing, and presentation.”
A majority of surveyed alumni credited their capstone experience for giving them the necessary skills to succeed in their career down the road.
“The capstone course through MSU helped round out my undergraduate degree in the business school and prepare me for my current career in the investment industry,” another 2018 alumni said. “This was a case study oriented course with open debate and discussion on various topics. To end the class, the final project was centered around developing a company/brand and pitching it to an audience (the class). This was interesting and relative to my current job which involves regularly pitching investments.”
Broad students have relatively strong employment outcomes. Despite COVID-19’s effect on the economy, 88.56% of Broad’s Class of 2020 was still able to secure full-time employment within three months of graduation, a slight 4% dip from the year before. Some 89.30% had a business-focused internship before graduating, roughly 1% less than last year.
If you’re looking for a continuously adapting business education that offers the latest in-demand skills, strong leadership opportunities, and thorough capstone experiences, then the Broad College of Business is a solid choice.
“My capstone class gave me the exact education I was looking for that was closely related to real world supply chain work.”
“I was able to work on a project for Acura to help the company become more appealing to millennials and the younger generation.”
“Professors were exceptional. There were a lot of opportunities to meet professionals to obtain a job offer. I was also a part of the residential business program/community my freshman year of college and reaped many benefits from the program.”
Where The Class of 2020 Went To Work:
- PepsiCo Frito-Lay
- General Motors
- TJX Companies
- Goldman Sachs
- Grant Thornton
- JPMorgan Chase