The University of Michigan-Dearborn School of Business ranked No. 67 this year — improving four spots from last year’s rank of 71. Michigan-Dearborn had a 61% acceptance rate and average SAT score of 1154 this year, both unchanged from last year’s admissions season.
Employment wise, the B-school performed rather well despite the COVID-19 economic downturn with 86.80% of the Class of 2020 securing a full-time position within three months of graduation, a mere 3% dip from last year’s employment rate of 89.69%. Internship outcomes saw a six percent drop this year at 47%, compared to last year’s 53%.
The Michigan-Dearborn undergraduate business experience is best described as one with strong faculty support and a variety of unique experiential learning opportunities.
9 TOTAL MAJORS
Michigan-Dearborn undergraduates have access to nine different business majors including Accounting, Digital Marketing, Finance, General Business, Human Resource Management, Small Business Management, Marketing, Information Systems Management, and Supply Chain Management.
The B-school’s Digital Marketing program is especially unique as it dives into social media marketing, email marketing, and mobile strategies used in marketing campaigns — offering a more tactical and in-depth education than a traditional marketing program.
“The digital marketing program is world-class for sure,” one 2018 alumni told us. “Had so many people that were high up in digital marketing do a lot of talks during class and after class too.”
The BBA curriculum is structured around both the Dearborn Discovery Core (the university’s general education curriculum), the BBA core (business core courses), and major requirements. The Dearborn Discovery Core includes a variety of liberal arts topics including courses in humanities and critical and creative thinking. The BBA core offers a strong foundation in all aspects of business from economics to corporate finance.
Overall, Michigan-Dearborn alumni view their undergraduate business education positively with 2018 alumni rating the quality of teaching in business courses at an 8.8 average score.
STRONG FACULTY SUPPORT
Faculty support is one of the main selling points behind the Michigan-Dearborn business education. An overwhelming number of alumni that we surveyed spoke highly about the mentorship and guidance that Michigan-Dearborn business professors provided.
“The professors were professionals who cared about learning rather than forcing information,” one 2018 alumni said. “I saw this across the board: the professors cared.”
“The teachers really cared and guided the students to make sure they would succeed,” said another 2018 alumni. “It helped create a lifetime personal bond.”
Out of all the survey categories, 2018 Michigan-Dearborn alumni rated the B-school’s “faculty availability for informal discussions and mentoring outside of class” the highest at a strong 9.1 average rating. Despite the fact that Michigan-Dearborn is a public university, the B-school still places heavy emphasis on giving each and every student the support and guidance they need.
EXPERIENTIAL LEARNING OPPORTUNITIES
One of the biggest strengths of the Michigan-Dearborn undergraduate business program is how relevant the education is. Students have a number of opportunities to engage in experiential learning and gain real-world skills. Whether through relevant course topics or experiential capstone projects, Michigan-Dearborn students are challenged to apply their knowledge to the real world.
“Doing business in Detroit course-related projects and learning about the unique business climate in the city at a time that it was rebuilding itself,” one 2018 alumni told us.
“The capstone project involved taking learning from every single part of our time at the school and bringing it all together,” another 2018 alumni said. “We ran a simulation of a car manufacturer throughout the whole semester, competing against other manufacturers (students) in the class. You had complete control over everything; pricing, R&D, release cycles, vehicle types, market research.”
Outside of the classroom, Michigan-Dearborn students also have a variety of opportunities to engage in real-world learning. Students can partake in a number of consulting projects where student teams coordinate with clients on projects of up to 15 weeks to address a real need or issue within an organization. Students work with stakeholders throughout the term and conclude with a final deliverable. Consulting project topics range from general consulting to supply chain logistics and business analytics.
Students can also take part in project-based internships, which allow them to work for organizations that don’t necessarily need a full-time intern but seek support for smaller projects or initiatives. Project-based interns work part-time on specific projects from website building to social media plans.
Both in and out of the classroom, Michigan-Dearborn students are given an abundance of unique opportunities to actively engage in real-world learning. Add to that a strong sense of faculty support and guidance and you have a solid foundation for a successful career.
“Project management class and project prepared me for a major project that my team took on at my current employer.”
“The in-depth capstone course has been relevant throughout my career.”
“Project management class played a key role in preparing me for the real world. It taught me the importance of meeting deliverables and managing my time.”