Poets&Quants Top Business Schools

University of Wisconsin-Madison School of Business


Contact our general manager with any questions. Profile updated: January 24, 2024.

Contact Information

975 University Ave
Madison, Wisconsin 53706
Admissions Office:

Tuition & Fees In-State: $115,721.92*

Tuition & Fees Out-of-State: $277,432*

Average Salary: $73,301

Graduates With Jobs 90 Days After Graduation: 94%

International: 6%

Minority: 19%

First generation college students: 14%

When do students declare their majors: Sophomore Year

Acceptance Rate: 16%

Average SAT: 1,340

Average ACT: 29

Average GPA: 3.9

HS Class Top Ten: 55%**

*The total cost of the degree over four years for the most recent graduating class inclusive of school fees, room, board, or living expenses.

** HS Class Top Ten is the percent of the student population that graduated high school in the top ten percent of their class.

*** Please note that these statistics are provided for the business school major only whenever possible. If a school does not track these statistics separately, then the university-wide statistics are provided.

The Wisconsin School of Business at the University of Wisconsin-Madison landed at No. 27 in this year’s 2023 rankings – dropping just 5 places from last year’s No. 22. As for the three methodological ranking categories, the business school was 34th in Career Outcomes, 26th in Admissions, and 38th in Academic Experience.

Wisconsin’s acceptance rate stood at 16% for the most recent incoming class – quite a bit more selective than last year’s rate of 23.67%, and their average SAT score remained at 1340, the same as last year’s average for the incoming class. 

The Wisconsin business experience is best characterized as one that emphasizes leadership development and plentiful opportunities to explore career interests both in and out the classroom. 


Wisconsin’s internship rose a bit from last year’s rate of 84% for the Class of 2022 to 87% for the Class of 2023 having a business-focused internship before graduation. Employment rates held steady – with 94.04% of the Class of 2023 securing full-time employment by the time of graduation as compared to last year’s 94.89%. 

Starting salaries were also up, with this year’s Class of 2023 earning an average of $73,301 as compared to last year’s $68,488.

For those who are perhaps unsure of what career is right for them, the Wisconsin School of Business offers an education with plenty of career exploration and leadership development no matter what path you choose to follow.


Wisconsin business students can choose from 11 business majors including: Accounting, Actuarial Science, Finance, Investment and Banking, Information Systems, International Business, Management and Human Resources, Marketing, Operations and Technology Management, Real Estate, Risk Management and Insurance, and Supply Chain Management. 

The curriculum for each major incorporates business studies with a foundation in the liberal arts, with many of the liberal arts courses being taken outside of the School of Business. Business majors also can add a certificate to their studies including a Capstone Certificate in Actuarial Science and Foreign Language Certificates. 


The Business Badger Badge program offers workshops, experiences, and opportunities to help undergraduate business students gain a deeper understanding of specific skill sets and competencies.  

Students in the program choose badges including “Personal Leadership Style” and “Group Dynamics” and complete the criteria for their chosen track. Once they complete the criteria for a track, they earn a badge that serves as a credential to share on their resume, LinkedIn, or with potential employers. 

The program is unique because it specifically addresses the increased demand for soft skill competencies in modern business. Through these badges, Wisconsin students can highlight what types of soft skills they developed during their business education and build a more well-rounded candidacy for the career they choose to pursue professionally. 

The Wisconsin capstone projects are one of the best ways for students to explore their interests in a particular field or career. These capstone projects often include a team component in understanding a real-world issue and coming up with a comprehensive solution. 

Alumni say: 

Multicultural negotiation simulation – great at developing responses and reacting to different cultures you wouldn’t normally interact with in Wisconsin. Global country pollution simulation – great at developing strategy and negotiating through many diverse objectives to a difficult objective”

“In my Operations and Technology Management course, I found a niche within the business school that drastically changed my future plans. I ended up with majors in Finance and Real Estate, but focused on a career that focused on Supply Chain and Finance. Without this course, I may have ended up in a different field.”

The Grainger Center for Supply Chain Management provided experiential learning from site visits, international trips, and social events. It helped connect me with alumni mentors and apply classroom knowledge.”

“Capstone project consisted of developing a product and all aspects of the strategy to bring it to market, including pitching the idea to a panel of investors, venture capitalists, and entrepreneurs.”

“In accounting, we had a 9 week internship built into our integrated masters program. The program itself starts late in our junior year and extends through our graduation from the masters program. It is a simple and straightforward program, led by very knowledgeable and distinguished faculty, that basically guided us to full time jobs at our desired Big Four firms.”

“I was in a design thinking course where we had to create a product and then pitch to it a panel of real world execs (a senior leader of Kohl’s and SAP!) It felt like a real world experience in having to come up with the financial plan to support it, present to a board, and receive feedback. It was one of my favorite classes.”