10 Undergrad Business Schools To Watch In 2024

Georgia Tech Scheller College of Business

2024 is already shaping up to be a transformative year for Georgia Institute of Technology’s Scheller College of Business. 

It has a brand new dean. Anuj Mehrotra, the Stephen P. Zelnak Jr. Chair and a professor of Operations Management, took over in January after serving six years as dean of George Washington University’s School of Business.

It’s launched or is preparing to launch several undergrad initiatives leveraging’s Scheller’s core strengths, location, and network while connecting students with the real world of business from day one. These include a new minor in FinTech, a new Sports and Entertainment Undergraduate Certificate, and integrating AI across its curriculum.

It’s creating an entrepreneurship capstone course, expanding interdisciplinary and experiential learning opportunities, and further developing its partnerships within Atlanta’s Tech Square.

If all that weren’t enough to hold our attention throughout the year, Craig Womack, associate dean of undergraduate programs, tells us they’re also exploring a new undergraduate degree in Business and Technology. One more innovation to watch for.

P&Q INTERVIEW WITH CRAIG WOMACK

Womack tells us more about these recent innovations in the interview below.

What are recent and upcoming program developments and innovations that will enhance the experience of future students?

The arrival of Dean Anuj Mehrotra at the beginning of this year ignited a new chapter of excitement and innovation for us.

We’re on the brink of implementing several student-focused advancements that leverage Scheller’s core strengths, location, and network. These slated undergraduate initiatives will redefine the Scheller educational experience by connecting students with the real world of business from day one.

Most recently, we launched a new minor in FinTech, which prepares students for the seismic shifts in the industry, imparting skills in blockchain, digital currencies, electronic payments, and more. A new Sports and Entertainment Undergraduate Certificate is also in development, tapping into Atlanta’s sports, media, and economic influence. Furthermore, the accelerated inclusion of AI across our curriculum is equipping students with the ability to harness emerging technologies across business functions.

Another major area of focus is the creation of an entrepreneurship capstone course for undergraduate students. We also aim to extend interdisciplinary, experiential learning across the degree program. Other future developments include expansion of our partnerships within Atlanta’s Tech Square, providing students with more opportunities to collaborate with startups and established tech companies.

A new undergraduate degree in Business and Technology is further out on the horizon. This offering will provide a modified core curriculum along with new concentration options.

Any other notable news coming for 2024 that readers should know?

Our new minor in FinTech, Sports and Entertainment Undergraduate Certificate, and entrepreneurship capstone course are the key initiatives under way for 2024.

What are your program’s two biggest differentiators from other top undergraduate business programs? How do these prepare students for their careers?

First, Scheller students are admitted directly into the business school, diving headfirst into the business studies their very first semester. This means student make progress on their chosen concentration from day one. This immediate plunge sets us apart from programs that delay the introduction of specialized business courses until later years, ensuring our students hit the ground running in pursuit of their passion.

Second, our curriculum is designed to prepare students for a dynamic, tech-driven world. Through interdisciplinary education that integrates courses from Georgia Tech’s renowned computing and engineering schools, students emerge as business professionals fluent in technology. This translates into more than a mere comprehension of business theories – Scheller graduates know how to wield technology to solve complex problems for real-world organizations.

What separates your graduates from other business school graduates?

Scheller graduates defy the constraints of conventional business silos and embrace the interconnectedness of knowledge. Our graduates operate comfortably in a space where boundaries blur and disciplines converge – the best ground for innovation and discovery.

We firmly believe in equipping our students with the invaluable skill of “learning how to learn.” Through our emphasis on experiential and entrepreneurial work, we instill in our students the capacity to adapt and evolve continuously, anticipating and meeting the evolving needs of the business world.

Scheller students graduate with fluency in the language of business, yet, their expertise extends far beyond its traditional realms. From computing to ethics, engineering to sociology, and health sciences to design thinking – Scheller creates well-rounded business students equipped with creativity and adaptability essential for navigating complexity.

Explain the career services, programming, and extracurriculars that give your students an advantage in career outcomes?

At Scheller, our commitment to student success extends far beyond traditional job placement. We empower our students to not only land great opportunities but also to excel in their careers.

Scheller graduates know how to articulate their unique value proposition across every platform and medium. Our innovative career services curriculum is designed to keep pace with the ever-evolving hiring landscape. Through programs like our first-year business seminar and third-year career development course, students are equipped with the latest insights and strategies, including navigating the growing influence of AI in recruitment and hiring processes. We are committed to keeping students informed about employment trends, the ROI from their degree, and effective communication strategies with employers.

Another major goal we have is to empower students to interact with corporate partners in professional and effective ways, ultimately positioning them for long-term career success. We actively foster connections between students and industry through various channels, including employer visits to career development classes, young alumni panels, and coordinated communication between employers and students. Additionally, our student organizations, aligned with each academic concentration, provide invaluable real-world insights and networking opportunities through events such as company tours, guest speaker sessions, and mentorship programs.

We also pride ourselves on our robust collaboration with the central Georgia Tech career services center, ensuring a seamless experience for students as they prepare for career fairs, virtual interviews, and other professional opportunities.

At Scheller, we understand that career readiness goes beyond securing a job – it’s about equipping students with the skills, network, and confidence to thrive in today’s competitive job market.

When alumni look back on their time in your undergraduate business program, what would they consider to be their signature experience?

When our alumni reflect on their undergraduate journey at Scheller, they often highlight the interdisciplinary exploration they did that transcended the boundaries of a traditional business education.

A staggering 25% of Scheller classes are taken by non-business majors. Our College attracts a diverse array of students eager to explore the intersection of business with other disciplines. Whether it’s a psychology major diving into consumer behavior or an architecture student mastering sustainable business practices, these interdisciplinary connections enrich the learning experience of all Georgia Tech and Scheller students.

Many of our students have partnered with top engineering and computing peers to tackle real-world challenges head-on. From using cutting-edge technologies to crafting innovative business strategies, these partnerships have sparked creativity and drove tangible results. Our Denning Technology & Management Program is one such formal avenue for this type of transformative experience.

Most Scheller students also cite interdisciplinary study abroad opportunities that offered not just cultural immersion but a chance to expand their academic horizons. Whether it’s navigating the bustling streets of Tokyo or delving into the rich history of Barcelona, these experiences not only broaden their worldview but also enrich their understanding of global business dynamics.

When Scheller alumni look back on their time in business school, they recall a transformative journey fueled by interdisciplinary exploration and immersion. It’s a signature experience that leaves an indelible mark, shaping not just their careers but the way they see the world.

What is the most underrated feature of your undergraduate business program and how does it enhance the experience for your business majors?

At Scheller, it’s not just about being another face in the crowd. Here, everyone knows your name, and that makes all the difference.

Students walk into class and they’re greeted by name, not just by their professors but by their classmates and even the administrative staff. Belonging is what sets our program apart and it extends far beyond the classroom. Our faculty and staff go above and beyond to foster a culture of mentorship and peer support. Whether it’s through informal chats during office hours, career and academic advising sessions, or dedicated programs like Scheller Business Ambassadors, there is always someone eager to offer invaluable advice and lend a helping hand.

This pay-it-forward mindset is ingrained in our community. It’s not about competition – it’s about reaching new heights, together. And this sense of community isn’t just a bonus – it’s at the core of what Scheller is.

Which employers are the biggest consumers of your undergraduate talent and what have they told you about your alumni that make them so special?

From big corporate names to innovative startups, our graduates are making an impact across a wide spectrum of industries and regions. With over 120 different companies represented by the Class of 2023 alone, it’s clear that we empower our students to pursue their passion and carve out their own path to success. Whether it’s a global powerhouse like Accenture, Delta, or McKinsey, or an innovative brand headquartered in Atlanta like Coca-Cola, Home Depot, or UPS, employers recognize the exceptional caliber of our graduates and the unique qualities that set them apart.

Equipped with a robust foundation in technology woven throughout their degree, our students possess a multifaceted skill set that allows them to excel in a variety of roles and industries. Whether it’s technical prowess, analytical acumen, or strong leadership and management skills, Scheller students are known for their versatility and adaptability.

But it’s not just about technical expertise. Employers also rave about our students’ outstanding soft skills and problem-solving abilities. From day one, our curriculum is designed to cultivate a curious and collaborative mindset, empowering students to tackle complex challenges with confidence and creativity.

Moreover, our alumni have a reputation for being Scheller ready, meaning they’re not just prepared to succeed in the workforce, but to thrive and make meaningful contributions from day one. This readiness, coupled with their passion for continuous learning and growth, makes them an invaluable asset to any organization.

What else would you like readers to know about your program?

At Scheller, we believe in the power of student-directed culture creation. One of the ways this manifests itself is through the Scheller Business Ambassadors program.

Scheller Business Ambassadors are a dedicated group of student leaders who play a pivotal role in cultivating a welcoming and inclusive environment within our College. These ambassadors serve as the face of our program, representing our values to both current and prospective students, as well as alumni and industry partners.

Through their passion for leadership and service, Scheller Business Ambassadors organize a variety of events and initiatives aimed at enriching the student experience. From hosting welcome events and professional development workshops to organizing community service projects and social gatherings, these student leaders actively contribute to the dynamic culture of collaboration and support that defines our College.

But perhaps most importantly, Scheller Business Ambassadors serve as mentors and role models for their peers, inspiring others to get involved and make a difference. By fostering a culture of engagement and empowerment, they’re helping our community thrive.

NEXT PAGE: William & Mary Mason School of Business