Frankfurt School Joins Forces with OpenAI
The Frankfurt School of Finance & Management is diving headfirst into the AI revolution, teaming up with OpenAI to give students and staff access to ChatGPT, fundamentally reshaping their research, teaching, and administration.
“Frankfurt School is at the cutting edge of research and education, preparing the next generation of business and finance leaders,” said Professor Nils Stieglitz, President and CEO of Frankfurt School.
AT THE FOREFRONT OF AI
What was the motivation behind this partnership? The Frankfurt School wants their students to stay at the forefront and understand how to use AI and use it responsibly.
They aren’t the only school making this change. Other institutions are embracing AI like the University of California, Riverside, where they are now using AI-powered tools like NotebookLM to help students refine their arguments and stress-test their ideas. Also, Google AI is working with eight universities, including the University of Michigan, University of Cambridge, and Carnegie Mellon University to integrate AI into classrooms.
Faculty at the Frankfurt School are embedding AI into their research and coursework. Professor Christian Schulze, Associate Professor of Marketing, found that customers using ChatGPT to navigate e-commerce sites were more likely to make purchases than those arriving via Google or other sources. “AI does a better job of helping consumers discover their preferences and find matching products than any other available online channels,” Schulze says.
For Frankfurt School, the goal is for students and staff to be forerunners in mastering AI. “AI is already transforming education by enabling personalized learning, accelerating research, and boosting faculty productivity,” says Leah Belsky, General Manager of Education at OpenAI. “By providing access to our cutting-edge AI tools across its institution, Frankfurt School is setting the standard in business education and equipping students and staff with the skills they need for an AI-enabled future.”
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