A New AI Curriculum for Marketing Students

If you’ve been near a business school lately, you’ve probably heard this sentiment echoed: “AI is changing everything.” The numbers tell the same story: 88% of deans from top U.S. business schools say AI and tech integration is their number one priority for the next decade.

With this in mind, two organizations have just come together to launch an AI curriculum designed specifically for marketing students at top colleges and universities.

One of them is QuantHub, known for its expertise in AI and data fluency education. They’ve teamed up with the CMO Institute – a respected think tank that’s been shaping marketing leadership for over 20 years.

‘NOT JUST FAMILIAR BUT FLUENT IN AI’

Their new curriculum is designed to help students solve real marketing problems, make smarter decisions, and develop the kind of AI fluency employers are demanding. The program includes a full course on AI in marketing, plus content that can be integrated into existing classes.

The content will be refreshed every semester to reflect what’s happening in the industry, with the latest tools, trends, and ethical debates.

“We’re here to help marketers reach their full potential – not just as professionals, but as leaders,” said William Koleszar of the CMO Institute.

QuantHub CEO Joshua Jones added, “We want graduates who walk into their first job not just familiar with AI, but fluent.” That’s exactly what today’s marketing roles require.

Their curriculum will launch at a few currently undisclosed schools this fall, with a national rollout planned for spring 2026.

This collaboration is among a growing wave of efforts to prepare future professionals for an AI-driven world. Other recent launches include Section, founded by NYU professor Scott Galloway, which has been rolling out 50 AI-focused business courses including hands-on training in generative AI and marketing strategy. Harvard DCE also recently debuted a two-day executive program on AI marketing.

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